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What is content strategy and how do you create one? Don’t get discouraged if you question this, because the pros are still trying to figure it out too. In fact, 13% of marketing leaders report that content strategy is their top challenge (Hubspot State of Marketing Report, 2023). The problem isn’t that you don’t want […]

Have you ever bought a website template, uploaded your logo, and waited for the dream clients to come rolling in—only to hear crickets—yea….me too. The truth? Most templates are just digital brochures in disguise. Pretty, yes. Strategic? Not even close. So today, I’m pulling back the curtain on the website strategy baked right into my […]

You finally hit publish on that epic blog post…and then? 🦗🦗🦗 Your blog needs a sales funnel. What is missing is a system to turn lurkers into loyal buyers. This post will walk you through the “why” behind funnels, plus a no-fluff guide to building one that works (even if you’re allergic to tech). Disclaimer: […]

Starting a blog can be both exciting and a bit overwhelming, especially when you’re figuring out everything from writing your first post to getting your site noticed by search engines. I get it—it can feel like there’s so much to do, and not all of it is easy to figure out. But here’s the good […]

As of April 2024, over 600 million blogs exist worldwide, according to Ahrefs.com. Have you been thinking of starting a blog yourself? It is important to consider both sides of the blogging coin, so you know exactly what you are signing up for with a blog. Let’s look at the compelling reasons you should start […]