Sunday Fig is a semi-custom brand suite for photographers and entrepreneurs who want a warm, inviting brand with a nod to luxury.  Sunday Fig feels like a slow Sunday morning. Its rich browns, soft neutrals, and a refined serif wordmark make it moody without being heavy and elegant without being stiff. It’s designed for businesses […]

Case Study: Sunday Fig Semi-Custom Brand

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Sunday Fig is a semi-custom brand suite for photographers and entrepreneurs who want a warm, inviting brand with a nod to luxury.  Sunday Fig feels like a slow Sunday morning. Its rich browns, soft neutrals, and a refined serif wordmark make it moody without being heavy and elegant without being stiff. It’s designed for businesses […]

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TL;DR: When it comes time to choose a color palette, it isn’t about finding “pretty” colors — it’s about giving every color a job. Grab a primary, a secondary, 1-2 neutrals, and one accent color (that’s it, that’s the whole palette). Use the 60-30-10 rule to know how much of each to use. Start with […]

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TL;DR: Starting a self-hosted WordPress blog will cost you $20–36 to launch (domain + hosting + free email tool), not the $2,000 “guru bundle” everyone’s trying to sell you. Nice-to-have upgrades — templates, stock photos, SEO tools, scheduling apps — can run you anywhere from $50–300/month once you’re actually making money and ready to level […]

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TL;DR: Your website can look cute and still be quietly losing you money. The most common website design mistakes are: unclear messaging, confusing navigation, slow load times, inconsistent branding, weak calls-to-action, text walls, non-mobile-friendly layouts, hidden contact info, generic stock photos, zero social proof, and copy trying to talk to everyone at once. None of […]

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TL;DR: Not knowing the legal stuff doesn’t protect you from the legal stuff — so here’s your no-panic action plan. Get real, attorney-written legal pages (terms, privacy policy, disclaimer, disclosure) linked in your footer, not the free copy-paste kind. Grab a P.O. box for your email marketing to stay CAN-SPAM compliant without doxxing yourself. Get […]

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TL;DR: Your brand colors aren’t decoration — they’re doing a job, and most people are picking them like throw pillows (“ooh, pretty!”) instead of like strategy. Up to 90% of a first impression is based on color alone, before anyone reads a single word, so every hue is quietly telling visitors Trust me, buy from […]

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Sarah Grace Vogler is a certified graphic designer and digital marketer, that creates Showit website templates and helps bloggers create a money-making blog business.